The NFL has decided to make the search- and-purchasing of games and seasons a much simpler affair for search engines like Google and Bing, the league announced Monday.
The move means that NFL games will become searchable for the first time on Google, Bing and Microsoft’s own search engine in the coming months, according to the league.NFL games will be searchable through the NFL.com/live app.
In the past, NFL games were only searchable using the search engines’ own apps, the NFL said.
“With search becoming more prevalent and consumers increasingly searching for the most relevant and up-to-date information, we wanted to make sure that our search algorithms, including our live and game experience, continue to be fully compatible with Google, Microsoft and Bing,” NFL vice president of product development Dan Rosenblatt said in a statement.
“As a result, we’re also bringing our live games to the Google Play Store and the Microsoft Bing app, making them searchable in both platforms,” he added.
Google and Microsoft have been working with the NFL on search technology for years, and in January, the companies announced that they would combine their two search services for a single platform that would be available for the NFL to search.
The NFL has been struggling to get its game experience into search engines for some time, as search for search terms like “game” and “live” has been difficult due to the fact that search engines don’t want to make games searchable.
The NFL said in December that it was working with Google to provide its game listings in the search results.NFL teams have also been searching for ways to improve their live experience, such as the NFL’s first-ever live-game broadcast, which was delayed until the middle of 2018, due to concerns about search engine crawlers.
In the past year, the NBA and NFL have faced criticism over their live-event broadcasts, which some fans say have been lacking in accuracy.
In June, a league representative told ESPN that fans should be able to search for live events, but that teams should not have to do so in order to find games.