By Nick Kymlicka The NHL is getting in on the search engine marketing game.
On Monday, the NHL announced it has hired a search optimization department to assist in its efforts to improve its search engine rankings.
The NHL’s Search Engine Quality & Analytics Program will provide technical support and advice to the league’s marketing departments, said NHL senior vice president of operations Eric Kriegel.
The new department will be a key part of the NHL’s search optimization efforts, Kriegell said.
“We’ve invested heavily in search,” Kriegelsaid.
“We’ve hired thousands of people to help improve our search quality.
And now, the search quality of our product is going to be the number one priority of our marketing departments.”
Kriegel said the search-quality efforts would be the first step in an effort to improve NHL search rankings.
“It’s a good start,” Kritzl said.
“But the search has got to be really good.
And the better the search is, the better our results will be.”
The NHL said the new search-optimization department will have direct contact with NHL players, the league and other players to make sure that their search engines are working properly.
“With the increased use of social media and other tools, we’re seeing a significant increase in search engine traffic,” Kugl said in a news release.
“As a result, we need to ensure that our search engine performance is up to snuff to compete with other NHL teams and to provide our fans with the best content and player experiences.”
The search-search engine optimization effort will be led by the search optimization team’s senior vice-president of business development, Tom Chmielewski, NHL executive vice president and director of marketing, and senior vice presidents of marketing and analytics, Andrew J. Loeffler and Alex Fries.
The search optimization effort is expected to cost about $1 million per year, according to NHL.com.