Google is using algorithms to target social media accounts to search engines that amplify its political messages, and the company says it will pay for the right to do so.
In a blog post on Wednesday, Google said that in the coming months, it will begin to pay to have its algorithms target its advertising to target users with particular interests and demographic profiles.
Google will pay to display certain advertisements and push certain content that it believes will be more effective at targeting certain groups of users, the company said.
Google is expected to start paying by the end of 2019.
The company also will use “social media analytics” to track the search traffic of its products and services.
In other words, it is not just a passive search engine anymore.
The goal is to target people who might be particularly interested in particular content and services, Google wrote.
“Our goal is not to build a search engine that only serves the content and content services that we are serving,” the company wrote.
The aim is to build an industry that is driven by the needs of the communities in which it operates, it said.
That includes, for example, providing a community forum for users to discuss issues with others, as well as the ability to create an “online forum” for those who may be unable to visit other websites, such as the one Google is building for political advocacy.
Google has already started paying for the ability of its advertising services to target its ads to those users.
For instance, it pays $2.50 for every click on an ad that links to a political advocacy page.
In addition, the search engine has started using its own “bot” to do some of the work.
The new policy does not go into effect until 2019.