Search engines like Google and Bing are becoming increasingly localised and are increasingly focusing on the localisation of their search results.
They’re doing this by building local search engines.
The main difference between the two is that Google does it for search, while Bing does it in terms of its business model.
But how do you find the right one for your business?
If you’re a business that doesn’t have the bandwidth to spend a lot of time on search, but is looking for a local search engine that has been designed for your needs, then you’ll need to make a few tweaks.
We’ll take a look at what those tweaks are, and how to use them to get the most out of your local search results in the new Google Local Search Engine Optimisation Guide.
Let’s get started.