The US Federal Trade Commission (FTC) is expected to announce a sweeping crackdown on online advertising on Tuesday as the Trump administration ramps up its battle against the practice.
The FTC, which is in the midst of a sweeping investigation into internet ad practices, is expected announce new regulations aimed at limiting the amount of time consumers spend online in order to find information.
The US regulator is expected make the announcement during the FTC’s annual conference in Las Vegas.
Advertisement It will also look into whether there are loopholes in the way websites and online advertising are designed to make it easier for companies to get their ads in front of consumers.
It is the first time the FTC has made a public announcement about an investigation into online ad practices.
The Federal Trade Commision is also expected to issue a draft report on the matter in 2018.
“The Commission’s report will lay out a detailed plan to regulate online advertising, and will focus on how online advertising plays a key role in our digital economy,” a spokeswoman said.
“We will also be reviewing other important aspects of the online advertising landscape, including whether there is an appropriate balance between online advertising and other important services such as credit cards, mortgages and health care.”
It is not clear what the proposed regulations would look like.
A draft of the report has not been made public yet.
“This report is not meant to be a complete set of rules or regulations,” the FTC spokeswoman said, adding that the FTC would continue to work with the technology companies to determine how best to regulate the online ad market.
Advertisement The proposed regulations are likely to target websites that are not regulated under the FTC.
The move could be a boon for online advertising companies and the advertising industry.
The proposed rules could help online advertising firms make more money from ads.
In order to make a profit online, they would need to have a minimum of 30% of their revenue coming from adverts.
The current rules require publishers to have at least 25% of all ad revenue coming directly from their website.
The new rule will mean that the commission will now be able to take away some of the revenue that publishers make from ad revenues, said Laura Poon, the CEO of Digital Advertising Alliance, a consumer advocacy group.
“Advertisers are going to see that there are ways that they can actually make money and make it through the internet without having to have ads on their websites,” she said.
She said that would allow advertisers to focus on their core business, rather than focusing on the many other opportunities that online advertising provides.
“These kinds of rules could have an impact on how advertisers spend the money they are making and the opportunities they have,” she added.
Ms Poon said the changes would be welcomed by online advertising giants like Google, Facebook and Twitter.
“It is going to make the advertising business more sustainable for companies,” she told ABC News.
“If you are a company that does not have ads in your ads and you are looking for an easy way to monetise the internet, these are the rules that you need to consider.”
Google, for instance, already had its own rules in place for how much it was willing to pay for its online ads.
The company told ABC that it does not want to get into the details of the rules, but said that “most of the regulations we currently have are on the books.”
Google said it will use the new rules to improve the ad experience for consumers and advertisers.
The rule would allow publishers to offer adverts to users for free or for less than the cost of a full ad.
This would include things like a free trial or a paid trial, such as with YouTube, Google said.
It would also allow publishers that are already in the advertising space to offer ads to users that are cheaper than a full-price ad.
Advertisement However, the rules would not apply to publishers that sell to publishers.
This means that publishers would not be able use the FTC to push their adverts into the ad market, said Andrew Schwartz, director of advertising and digital media at the American Library Association.
“That’s a pretty big change from the FTC in the past, and it’s a change that has a lot of potential impact,” he told ABC.
“Publishers have been trying to get the FTC involved in online advertising for years now, and they’ve found that the regulators have not been able to work very effectively together on issues like this.”
The rules will also include provisions to ensure that online ad services are not “deceptive” or “compromised”.
It will include new restrictions on “predatory” online ad tactics, such the tactic of paying publishers to give users ads that are either not available or are no longer relevant, or “predator” ads, which will be defined as ads that consumers would not have clicked on.
The rules would also prohibit the “unfair” practices of “misleading” advertisers that are targeting users with ads that do not offer the best