Google is to offer its search engine with an algorithm that aims to give users more tailored results and an “optimised experience” by using artificial intelligence to learn what they want to see, Google CEO Sundar Pichai said.
Pichai made the comments during a keynote presentation at Google I/O, a gathering of the company’s top executives.
Google is planning to launch its search technology in the US and Europe next year.
“This will allow us to deliver personalized results and a more personalized experience for our users,” Pichay said.
“The way we are approaching this is not like what we do in the U.S., where we are trying to do things that are pretty artificial.
We are trying things that we think are right.”
The algorithm will have “a high degree of autonomy”, Google said, “and will only work with people that are specifically targeted by your search queries.”
“If you search for a certain term, we will take a look at that search query and try to match it with the best search results for you,” Puchai added.
Google also plans to introduce an “all-natural” search engine next year that will allow users to search by keyword, with “no artificial search” added to the end of the search term.
Google will also begin offering a “better search experience” in 2019 for devices that run the Android OS, which includes its Chrome browser, in an effort to improve its user experience.
Puchai said the new search algorithm would also improve the user experience by using natural language processing (NLP) techniques to identify keywords.
Google said the algorithm will help the company improve search results by “exploring the most relevant, relevant, interesting, relevant and relevant-sounding terms that have been most searched for”.
“We think that this will make our search experience better, more efficient and more accurate,” he said.
Google has been trying to create an algorithm for its search system that would provide “more relevant, useful and relevant results” and better tailor search results to individual users.
“With the advent of machine learning, it is very important to understand what it is that people are searching for, so we need to figure out how to help them,” Pechai said, adding that Google will be “in the process of learning” how it can better tailor its search results.
Google already has a strong presence in the internet search market, with a market share of around 70% of the market, according to research firm eMarketer.